𝑫𝒊𝒔𝒄𝒖𝒔𝒔𝒊𝒐𝒏 𝑬𝒗𝒆𝒏𝒕: 𝑬𝒏𝒕𝒆𝒓𝒊𝒏𝒈 𝒕𝒉𝒆 𝑼.𝑺. 𝑴𝒂𝒓𝒌𝒆𝒕, June 19, 2025, Ljubljana

The idea for the members of our club’s Executive Board to meet in Slovenia was well received by the SBC - Slovenian Business Club (SBC). As a result, we jointly organized an informative discussion event for their members and everyone interested in exploring opportunities in the U.S. market. The discussion with the participants: Matej Zalar, Tina Slabe, Urška (Ursha) Prepeluh Magajne, Dragan Gojkovic was moderated by Sonja Vidonja, and some important experiences were also shared by Nusa Pavlinjek, MBA.

The event took place in a relaxed and dynamic atmosphere and offered valuable insights into the opportunities and challenges of doing business in the U.S., firsthand experiences shared by individuals and companies, a great opportunity for networking and connecting with like-minded participants.

As all the speakers agreed, the U.S. market is undoubtedly full of potential, but it demands serious preparation and investment, ranging from thorough market research and customer analysis to building the right connections and complying with local regulations on contracts, permits, and financial transactions. These requirements often vary significantly from state to state. Once a company breaks through, however, the opportunities can be limitless. Business continues regardless of the political landscape. What is essential is having a trusted person on the ground—someone who is truly integrated into the local environment.Matej Zalar emphasized that “𝘮𝘢𝘴𝘴𝘪𝘷𝘦 𝘴𝘩𝘪𝘧𝘵𝘴 𝘢𝘳𝘦 𝘤𝘶𝘳𝘳𝘦𝘯𝘵𝘭𝘺 𝘩𝘢𝘱𝘱𝘦𝘯𝘪𝘯𝘨 𝘪𝘯 𝘚𝘪𝘭𝘪𝘤𝘰𝘯 𝘝𝘢𝘭𝘭𝘦𝘺—𝘰𝘯 𝘢 𝘴𝘤𝘢𝘭𝘦 𝘸𝘦 𝘤𝘢𝘯 𝘣𝘢𝘳𝘦𝘭𝘺 𝘪𝘮𝘢𝘨𝘪𝘯𝘦. 𝘛𝘩𝘰𝘴𝘦 𝘸𝘩𝘰 𝘢𝘳𝘦 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘢𝘯𝘥 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘤𝘢𝘵𝘤𝘩 𝘵𝘩𝘦 𝘸𝘢𝘷𝘦 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘵𝘩𝘦 𝘰𝘯𝘦𝘴 𝘸𝘩𝘰 𝘴𝘶𝘤𝘤𝘦𝘦𝘥.”

The executive board of ASC is thankful to SBC, especially CEO Katarina Karlovšek, for their kind reception.

The SBC - Slovenian Business Club brings together Slovenian entrepreneurs who began their career and achieved results by developing their ideas or by taking their family businesses further.

Members of the Slovenian Business Club strive for business excellence, for adding high value, and for innovation. SBC strives to promote entrepreneurship and its vision for the economic development of Slovenia. As entrepreneurs, they work towards opening up new paths for exporting Slovenian products with significant added value and supporting the identity of Slovenian products abroad. The Slovenian Business Club is an apolitical business interest group.